WHO WE ARE
Founded in 2017, the NOUR SABI© brand reflects a vision of redefining the boundaries of luxury bridal fashion. The label breathes fresh air into the bridal industry by designing exquisite masterpieces that integrate intricate hand-beading techniques using the finest avant-garde materials sourced from Austria’s top producers of crystals and glass beads. Nour’s unique approach to bridal design embodies the modern fashionable bride.
In a short span of time, NOUR SABI© became UAE’s premier destination for meticulously crafted wedding dresses and accessories, all lovingly made by hand in the UAE. Our forte is bespoke design and personalised service. We take pride in our team of dressmakers, embroidery artisans and bridal shop assistants, who together form a pivotal support network for our brides throughout their wedding preparations.
With the brand’s exceptional attention to detail and elegant styling of luxury wedding dresses, NOUR SABI’s designs have gained recognition and have been worn by thousands of brides across the UAE and the Gulf Region, allowing the company to become one of the Gulf region’s most influential designers of wedding fashions.
Our Philosophy
Every NOUR SABI© masterpiece has a story behind it, a journey of inspirational everyday events that trigger a design idea. A design idea that converts into an obsession. An obsession of coming up with the best structural design approach that converts all these theoretical inspirations into practical design elements.
We design for the bride who values originality and luxury, meaning and memory. We create for the bride’s vision: whether you aim to stand out or harmoniously blend in, make a statement or adhere to time-honored traditions, we will create a dress for that. Our philosophy centers on the belief that every bride deserves a gown as unique as her story.
Hand Embroidery Techniques
The star of every NOUR SABI© dress is its exceptional hand embroidery, a hallmark of our fashion house’s aesthetics. Every lace embellishment, jewel and crystal is thoughtfully selected and artfully hand-sewn. This luxurious detailing makes each dress truly a bespoke masterpiece. The result is a timeless, heirloom-quality dress that amplifies the bride’s radiance during her special day.
The NOUR SABI Experience
Choosing a dress from NOUR SABI© — be it a custom-made creation, ready-to-wear or rental — is signaling the start of a beautiful experience. Go ahead and take the first step today.
